AI Insights · Timothy · April 2024
Top 5 Fitness and Weight Loss Programs on iOS in Bulgaria: Q1 2024
An overview of the top 5 fitness and weight loss apps on iOS in Bulgaria during Q1 2024, showcasing trends in downloads, revenue, and active users.
In Q1 2024, the fitness and weight loss app market in Bulgaria saw a dynamic performance from the top 5 apps. Here’s a closer look at their trends in weekly downloads, revenue, and active users.
MyFitnessPal: Calorie Counter started the quarter with a steady weekly revenue of around $1.7K, which saw a slight dip mid-quarter, but peaked at approximately $1.8K in the last week of February. Weekly downloads remained relatively stable, hovering around 600-700 downloads per week. The app maintained a consistent user base with weekly active users ranging from 12.6K to 13.6K throughout the quarter.
Strava: Run, Bike, Hike had a varied performance in terms of revenue, starting at $727 and experiencing fluctuations, ultimately reaching $904 in the week of March 11. Downloads were modest, increasing from around 130 to 267 towards the end of the quarter. Active users showed a general upward trend, starting at 4.2K and ending the quarter at 4.1K.
BetterMe: Health Coaching saw a decline in downloads, starting from 385 in the first week and dropping significantly to single digits by early March. Revenue also fluctuated, starting at $748 and dropping to $269 before climbing back to $380 by the end of March. Active users mirrored this trend, decreasing from 1K to around 229 by the end of the quarter.
JustFit: Lazy Workout & Fit maintained a stable revenue throughout the quarter with peaks and troughs, starting at $737 and ending at $399. Downloads were more consistent, ranging between 193 and 714 weekly. Active users showed a steady increase, starting at 1.3K and ending at 1.4K.
Sweat: Fitness App For Women experienced low download numbers, often hitting zero. Revenue started at $599 and saw a gradual decline, ending at $167 by the last week of March. Active users were minimal, starting at 41 and dropping to 10 mid-quarter.
Overall, these insights provide a snapshot of the fitness and weight loss app market in Bulgaria for Q1 2024. For more detailed insights and data, visit Sensor Tower.
